There are some common mistakes many businesses are making that can be fixed without having to pay someone. Before we take on a new client, we always review their current online presence to see whether they actually need our help. Here are the top 5 ways most businesses are failing in their online game that don't cost a cent to rectify…Read More
Meet Leslie. Doctor by day, artist by night. One day during a particularly long work meeting, Leslie started doodling in her notebook. When she realised she could doodle, she felt inspired to join a local community sketching group where she refined her skills. Some time later she thought to herself, “if I can draw, why not paint?” So she bought some acrylic paints and never looked back.
Today you can find Leslie’s paintings splashed across consulting rooms and homes throughout Australia.Read More
Although you might think that people don’t pay much attention to fonts, they have more of a subliminal effect on how customers perceive your overall brand than you might expect. Fonts help shape your overall brand personality by bringing your brand voice to life.Read More
While your brand colours may seem like an insignificant detail, they can actually have a big impact on your brand identity. Colour can be a great way to portray emotion and create brand recognition. In fact, colour has been found to increase brand recognition by up to 80 percent.Read More
Logos are simple, right? They're often just a few letters or a shape. How hard could it possibly be to create a good one? This is a common misconception, however, there is a lot of background work that goes into designing a logo. If you've read our first two posts in the branding series you'll see that first an ideal customer profile should be established as well as a mood board. Even after these two stages are complete, you won't instantly have a concept for your logo. Usually a designer will create dozens of logo concepts and go through several rounds of revisions before selecting their favourite concepts to present to the client.Read More
A mood board is an arrangement of images intended to project the ideal look and feel of the brand. It can incorporate colours, textures, fonts and patterns and is a great way to establish the design flow of your brand. It is also a perfect reference tool to help keep your branding consistent. If you are creating the branding for a client, a mood board is a perfect way to ensure you and your client are both on the same page. Now that you know what a mood board is and why it's used, let's explore how to create one.Read More
Welcome to Splash & Co Creative's branding series. In this series we teach you everything you need to know to create an amazing brand that WOWs your customers, including creating a mood board and choosing your brand typography, colour palette and logo.
First up, creating your ideal customer profile.Read More
In just one year, Kelly Gibson has managed to create Brisbane's most exciting and fun fitness events. Sweat Social is here to shake up your workout routine, offering inspiring events for the body, mind and soul. We interview Kelly in today's Q&A to learn more about Sweat Social and how she managed to create this amazing community in under a year!Read More
Think of your website like a restaurant. You may serve incredible meals but without a nice ambiance you won't be attracting anywhere near the amount of customers you should be. A great website is the ambiance of your business and a website optimised for SEO is like owning a restaurant on the busiest street in town.
So, let's take a look at this analogy further and how it relates to your website...Read More
Throughout this project we got to know Tonia and were very inspired by her mission to help others find their true happiness and achieve success. We knew we had to portray this same feeling through the design of her sites so we integrated a mixture of soft colours with a cheerful splash of bright yellow/gold and used images and fonts that conveyed a positive vibe.Read More
Not all websites are created equal. The design, functionality, usability, layout and flow of your website will all have an impact on the amount of traffic your website receives and how much of that traffic you are able to convert into sales for your business. Here are five questions you can ask yourself to help improve the performance of your website…Read More
Social media has changed the way businesses of all sizes communicate with their customers. These platforms allow a business to connect directly with potential customers and start a personal conversation. You can target a specific group of people based on demographics, common interests and online behaviour. This targeted promotion and advertising means you can reach those who are most likely to be interested and do so in a cost effective way. It has completely changed the game of advertising.Read More
It seems like everyone is offering SEO services these days and it's causing all sorts of confusion among business owners. What are these people actually offering? Will they be able to boost my search engine ranking? When paying an SEO provider or web designer to boost your SEO, ask them to list the actions they will be taking. If they include all five of the following, you can be sure your SEO will be boosted.Read More
No two businesses are the same. Even those who sell the exact same products or services will be run by different people who have their own personalities and methods for running a business and dealing with customers. Just as all businesses differ, so should all blogs. Your blog should be unique to your business.Read More
Whenever we build a new website for a customer, one of the first questions we ask is "will you be needing a blog on your new website?". This question catches most people off guard. Blogging is just not something they have considered. Even those who have considered adding a blog to their website usually haven't gone ahead with it for various reasons.Read More
Choosing the right images for your website is one of the most important steps when designing a website that your clients immediately connect with. Unfortunately, too many business websites don't choose the right images.Read More
In this post, we'll look at ways you can grow your mailing list over time. After all, what good is a mailing list if you're not getting people to sign up to it? Before we go the into what we recommend for growing a mailing list, you must first ask the all important question…Read More
The most important thing to remember is that someone on your mailing list already knows what you sell and didn't sign up to your list to have your offerings pushed at them. If all you do is push sales in your emails, your email open-rate and your list size will shrink as the subscribers start ignoring your emails, or worse, they unsubscribe.Read More
What happens when someone visits your website to have a quick look at what you offer, but they are not ready to purchase just yet? More specifically, what options do you provide people in the awareness and information gathering stage of the buying cycle?Read More
Before we look at answering this question, let's assume the following definitions for assets and liabilities
Asset: Something that puts more money into your pocket than it takes out
Liability: Something that takes more money out of your pocket than it puts in
So, where does your website fit into this?