Discover all the latest resources, tips and tricks to take your social media content strategy to the next level.
Is your brand using these? We’re excited to share our two favourite scheduling tools. By automating and scheduling posts, we free up time to improve our content strategies and put the focus on creating epic content that helps our clients succeed!
Read MoreHave an upcoming new product launch? Worried it won’t sell? Lucky for you there are two tools available to all brands that when combined and executed correctly, can generate a huge amount of buzz, maximise launch day sales and continue to increase conversions post sale. In this blog, we will cover the four critical steps to sell out your new product launch…
Read MoreHas social media turned Japanese?
No, not Hello Kitty and Geishas. Think bright lights and flashy objects. The kind that litter the streets and creep up the 6 story buildings of Shinjuku. But was it always like this?
Of course not.
Read MoreWe've developed a killer social media framework for our client base that focusses on four separate and distinct pillars. Take our approach and apply these four growth pillars to your social media strategy. In as little as three months you will notice a huge improvement in leads and sales coming from your social accounts.
Read MoreA new report from Trust Insights’ has shown that from January to July this year brands are seeing a drop of almost 20% in their engagement! With the rising number of Instagram accounts, we can expect these results to continue declining.
So if you’re a business using Instagram to promote your products or services, how do you combat this and stand out amongst the noise?
Read MoreThere is so much focus on the next new Instagram trend, but no one ever stops to consider what they’re currently doing or posting that could be causing negative effects and losing you followers.
Today, I’m here to talk about what not to post on Instagram. Here are three content types you should stop posting on Instagram.
Read MoreYou’ve probably heard the news by now but if not I’ll loop you in…Instagram is trialing not displaying likes on posts in Australia and a few other countries!
In this vlog/blog we discuss what this means for business accounts.
Read MoreInstagram has just launched a new chat sticker as part of their story features. With the chat sticker, you’re able to initiate a private group chat with up to 31 of your followers. You also get to decide who joins the chat by approving requests and how long the group chat will remain open. To help you get started with the chat sticker, we're sharing 3 ways your business can use it.
Read MoreMarketing is a crucial part of the growth of every business. Whether you’re a small business trying to let the market know you exist or a large organisation trying to reach the peak of your industry, unless you have a clear and consistent marketing strategy there’s only one outcome for you.
Read MoreNow that you’ve got your story straight, it’s time to create habits.
Why would someone continue to purchase from you?
How can you continue to solve problems AFTER they’ve purchased from you?
Read MoreWhy do you do what you do? What problems are you solving for society? How do you improve the lives of your customers? How will they feel when they buy what you sell?
Read MoreThere are some common mistakes many businesses are making that can be fixed without having to pay someone. Before we take on a new client, we always review their current online presence to see whether they actually need our help. Here are the top 5 ways most businesses are failing in their online game that don't cost a cent to rectify…
Read MoreMeet Leslie. Doctor by day, artist by night. One day during a particularly long work meeting, Leslie started doodling in her notebook. When she realised she could doodle, she felt inspired to join a local community sketching group where she refined her skills. Some time later she thought to herself, “if I can draw, why not paint?” So she bought some acrylic paints and never looked back.
Today you can find Leslie’s paintings splashed across consulting rooms and homes throughout Australia.
Read MoreAlthough you might think that people don’t pay much attention to fonts, they have more of a subliminal effect on how customers perceive your overall brand than you might expect. Fonts help shape your overall brand personality by bringing your brand voice to life.
Read MoreWhile your brand colours may seem like an insignificant detail, they can actually have a big impact on your brand identity. Colour can be a great way to portray emotion and create brand recognition. In fact, colour has been found to increase brand recognition by up to 80 percent.
Read MoreLogos are simple, right? They're often just a few letters or a shape. How hard could it possibly be to create a good one? This is a common misconception, however, there is a lot of background work that goes into designing a logo. If you've read our first two posts in the branding series you'll see that first an ideal customer profile should be established as well as a mood board. Even after these two stages are complete, you won't instantly have a concept for your logo. Usually a designer will create dozens of logo concepts and go through several rounds of revisions before selecting their favourite concepts to present to the client.
Read MoreA mood board is an arrangement of images intended to project the ideal look and feel of the brand. It can incorporate colours, textures, fonts and patterns and is a great way to establish the design flow of your brand. It is also a perfect reference tool to help keep your branding consistent. If you are creating the branding for a client, a mood board is a perfect way to ensure you and your client are both on the same page. Now that you know what a mood board is and why it's used, let's explore how to create one.
Read MoreWelcome to Splash & Co Creative's branding series. In this series we teach you everything you need to know to create an amazing brand that WOWs your customers, including creating a mood board and choosing your brand typography, colour palette and logo.
First up, creating your ideal customer profile.
Read MoreIn just one year, Kelly Gibson has managed to create Brisbane's most exciting and fun fitness events. Sweat Social is here to shake up your workout routine, offering inspiring events for the body, mind and soul. We interview Kelly in today's Q&A to learn more about Sweat Social and how she managed to create this amazing community in under a year!
Read MoreThink of your website like a restaurant. You may serve incredible meals but without a nice ambiance you won't be attracting anywhere near the amount of customers you should be. A great website is the ambiance of your business and a website optimised for SEO is like owning a restaurant on the busiest street in town.
So, let's take a look at this analogy further and how it relates to your website...
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