Instagram Engagement is Dropping. Here Are Our Top 6 Tips to Combat It.
3 Types of Content You Should Stop Posting to Instagram
A new report from Trust Insights’ has shown that from January to July this year brands are seeing a drop of almost 20% in their engagement! With the rising number of Instagram accounts, we can expect these results to continue declining.
So if you’re a business using Instagram to promote your products or services, how do you combat this and stand out amongst the noise?
Instagram Removes Likes From Posts
There is so much focus on the next new Instagram trend, but no one ever stops to consider what they’re currently doing or posting that could be causing negative effects and losing you followers.
Today, I’m here to talk about what not to post on Instagram. Here are three content types you should stop posting on Instagram.
Three ways to use Instagram's new chat sticker for business.
You’ve probably heard the news by now but if not I’ll loop you in…Instagram is trialing not displaying likes on posts in Australia and a few other countries!
In this vlog/blog we discuss what this means for business accounts.
Sell Your Brand, Not your Product. Step 2: Create Habits
Instagram has just launched a new chat sticker as part of their story features. With the chat sticker, you’re able to initiate a private group chat with up to 31 of your followers. You also get to decide who joins the chat by approving requests and how long the group chat will remain open. To help you get started with the chat sticker, we're sharing 3 ways your business can use it.
Sell Your Brand, Not Your Product. Step 1: Get Your Story Straight
Now that you’ve got your story straight, it’s time to create habits.
Why would someone continue to purchase from you?
How can you continue to solve problems AFTER they’ve purchased from you?
Should I Hire a Marketing Manager or Outsource to an Agency?
Why do you do what you do? What problems are you solving for society? How do you improve the lives of your customers? How will they feel when they buy what you sell?
5 Tips to improve your online game without spending money
Marketing is a crucial part of the growth of every business. Whether you’re a small business trying to let the market know you exist or a large organisation trying to reach the peak of your industry, unless you have a clear and consistent marketing strategy there’s only one outcome for you.
Q&A with Leslie Gan
There are some common mistakes many businesses are making that can be fixed without having to pay someone. Before we take on a new client, we always review their current online presence to see whether they actually need our help. Here are the top 5 ways most businesses are failing in their online game that don't cost a cent to rectify…
Choosing Your Brand Fonts
Meet Leslie. Doctor by day, artist by night. One day during a particularly long work meeting, Leslie started doodling in her notebook. When she realised she could doodle, she felt inspired to join a local community sketching group where she refined her skills. Some time later she thought to herself, “if I can draw, why not paint?” So she bought some acrylic paints and never looked back.
Today you can find Leslie’s paintings splashed across consulting rooms and homes throughout Australia.
Choosing your brand colour scheme
Although you might think that people don’t pay much attention to fonts, they have more of a subliminal effect on how customers perceive your overall brand than you might expect. Fonts help shape your overall brand personality by bringing your brand voice to life.
How to Create a Logo
While your brand colours may seem like an insignificant detail, they can actually have a big impact on your brand identity. Colour can be a great way to portray emotion and create brand recognition. In fact, colour has been found to increase brand recognition by up to 80 percent.
How to Create a Mood Board
Logos are simple, right? They're often just a few letters or a shape. How hard could it possibly be to create a good one? This is a common misconception, however, there is a lot of background work that goes into designing a logo. If you've read our first two posts in the branding series you'll see that first an ideal customer profile should be established as well as a mood board. Even after these two stages are complete, you won't instantly have a concept for your logo. Usually a designer will create dozens of logo concepts and go through several rounds of revisions before selecting their favourite concepts to present to the client.
How to create your ideal customer profile
A mood board is an arrangement of images intended to project the ideal look and feel of the brand. It can incorporate colours, textures, fonts and patterns and is a great way to establish the design flow of your brand. It is also a perfect reference tool to help keep your branding consistent. If you are creating the branding for a client, a mood board is a perfect way to ensure you and your client are both on the same page. Now that you know what a mood board is and why it's used, let's explore how to create one.
Q&A with Kelly Gibson
Welcome to Splash & Co Creative's branding series. In this series we teach you everything you need to know to create an amazing brand that WOWs your customers, including creating a mood board and choosing your brand typography, colour palette and logo.
First up, creating your ideal customer profile.
Is Your Website the Best Restaurant on the Busiest Street?
In just one year, Kelly Gibson has managed to create Brisbane's most exciting and fun fitness events. Sweat Social is here to shake up your workout routine, offering inspiring events for the body, mind and soul. We interview Kelly in today's Q&A to learn more about Sweat Social and how she managed to create this amazing community in under a year!
Q&A with Tonia
Think of your website like a restaurant. You may serve incredible meals but without a nice ambiance you won't be attracting anywhere near the amount of customers you should be. A great website is the ambiance of your business and a website optimised for SEO is like owning a restaurant on the busiest street in town.
So, let's take a look at this analogy further and how it relates to your website...
5 Questions Every Website Owner Should Ask
Throughout this project we got to know Tonia and were very inspired by her mission to help others find their true happiness and achieve success. We knew we had to portray this same feeling through the design of her sites so we integrated a mixture of soft colours with a cheerful splash of bright yellow/gold and used images and fonts that conveyed a positive vibe.
Which Social Media Platforms Should My Business Be On?
Not all websites are created equal. The design, functionality, usability, layout and flow of your website will all have an impact on the amount of traffic your website receives and how much of that traffic you are able to convert into sales for your business. Here are five questions you can ask yourself to help improve the performance of your website…
Five SEO Essentials
Social media has changed the way businesses of all sizes communicate with their customers. These platforms allow a business to connect directly with potential customers and start a personal conversation. You can target a specific group of people based on demographics, common interests and online behaviour. This targeted promotion and advertising means you can reach those who are most likely to be interested and do so in a cost effective way. It has completely changed the game of advertising.
It seems like everyone is offering SEO services these days and it's causing all sorts of confusion among business owners. What are these people actually offering? Will they be able to boost my search engine ranking? When paying an SEO provider or web designer to boost your SEO, ask them to list the actions they will be taking. If they include all five of the following, you can be sure your SEO will be boosted.