How to Create a Mood Board

A mood board is an arrangement of images intended to project the ideal look and feel of the brand. It can incorporate colours, textures, fonts and patterns and is a great way to establish the design flow of your brand. It is also a perfect reference tool to help keep your branding consistent. If you are creating the branding for a client, a mood board is a perfect way to ensure you and your client are both on the same page. Now that you know what a mood board is and why it's used, let's explore how to create one.

Read More
Q&A with Tonia Ivanni

Throughout this project we got to know Tonia and were very inspired by her mission to help others find their true happiness and achieve success. We knew we had to portray this same feeling through the design of her sites so we integrated a mixture of soft colours with a cheerful splash of bright yellow/gold and used images and fonts that conveyed a positive vibe. 

Read More
5 Questions Every Website Owner Should Ask

Not all websites are created equal. The design, functionality, usability, layout and flow of your website will all have an impact on the amount of traffic your website receives and how much of that traffic you are able to convert into sales for your business. Here are five questions you can ask yourself to help improve the performance of your website…

Read More
Which Social Media Platforms Should My Business Be On?

Social media has changed the way businesses of all sizes communicate with their customers. These platforms allow a business to connect directly with potential customers and start a personal conversation. You can target a specific group of people based on demographics, common interests and online behaviour. This targeted promotion and advertising means you can reach those who are most likely to be interested and do so in a cost effective way. It has completely changed the game of advertising.

Read More
Five SEO Essentials

It seems like everyone is offering SEO services these days and it's causing all sorts of confusion among business owners. What are these people actually offering? Will they be able to boost my search engine ranking? When paying an SEO provider or web designer to boost your SEO, ask them to list the actions they will be taking. If they include all five of the following, you can be sure your SEO will be boosted.

Read More
Seven Simple Rules for Better Blogging

No two businesses are the same. Even those who sell the exact same products or services will be run by different people who have their own personalities and methods for running a business and dealing with customers. Just as all businesses differ, so should all blogs. Your blog should be unique to your business.

Read More
What's the big deal with blogging?

Whenever we build a new website for a customer, one of the first questions we ask is "will you be needing a blog on your new website?". This question catches most people off guard. Blogging is just not something they have considered. Even those who have considered adding a blog to their website usually haven't gone ahead with it for various reasons.

Read More
How to use your mailing list

The most important thing to remember is that someone on your mailing list already knows what you sell and didn't sign up to your list to have your offerings pushed at them. If all you do is push sales in your emails, your email open-rate and your list size will shrink as the subscribers start ignoring your emails, or worse, they unsubscribe.

Read More
What should I put on my website to best sell my services?

This is a question many small business owners ask. Although a well-designed and attractive website can be a powerful marketing tool, it needs to have the answers your customers are looking for or it just won't convert interested visitors into customers. Here are some key points we've put together to help you communicate to your potential customers just why your business is the right choice for them.

Read More
Is Your Website the Best Restaurant on the Busiest Street?

Think of your website like a restaurant. You may serve incredible meals but without a nice ambiance you won't be attracting anywhere near the amount of customers you should be. A great website is the ambiance of your business and a website optimised for SEO is like owning a restaurant on the busiest street in town.

So, let's take a look at this analogy further and how it relates to your website...

Read More
Website Glossary of Terms

Speaking to a web designer can sometimes sound like they are speaking a foreign language! At Splash Web Design we always try to communicate in terms that anyone can understand. However, occasionally some lingo can slip through. That's why we've put together the following glossary of terms to help you out.

Read More
Five Essentials For a Great Business Website

Your website is often the first contact a potential customer has with your business and lets them know what your business is all about. A great website will leave the visitor feeling assured that your business is the real deal. A poor website will mean you have a good chance of losing a potential customer forever. It really is that important! Here are 5 essential elements of a great website that converts more leads into sales.

Read More