Should I Hire a Marketing Manager or Outsource to an Agency?

Marketing is a crucial part of the growth of every business. Whether you’re a small business trying to let the market know you exist or a large organisation trying to reach the peak of your industry, unless you have a clear and consistent marketing strategy there’s only one outcome for you.

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Q&A with Leslie Gan

Meet Leslie. Doctor by day, artist by night. One day during a particularly long work meeting, Leslie started doodling in her notebook. When she realised she could doodle, she felt inspired to join a local community sketching group where she refined her skills. Some time later she thought to herself, “if I can draw, why not paint?” So she bought some acrylic paints and never looked back.

Today you can find Leslie’s paintings splashed across consulting rooms and homes throughout Australia.

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Choosing Your Brand Fonts

Although you might think that people don’t pay much attention to fonts, they have more of a subliminal effect on how customers perceive your overall brand than you might expect. Fonts help shape your overall brand personality by bringing your brand voice to life.

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Choosing your brand colour scheme

While your brand colours may seem like an insignificant detail, they can actually have a big impact on your brand identity. Colour can be a great way to portray emotion and create brand recognition. In fact, colour has been found to increase brand recognition by up to 80 percent.

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How to Create a Logo

Logos are simple, right? They're often just a few letters or a shape. How hard could it possibly be to create a good one? This is a common misconception, however, there is a lot of background work that goes into designing a logo. If you've read our first two posts in the branding series you'll see that first an ideal customer profile should be established as well as a mood board. Even after these two stages are complete, you won't instantly have a concept for your logo. Usually a designer will create dozens of logo concepts and go through several rounds of revisions before selecting their favourite concepts to present to the client.

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How to Create a Mood Board

A mood board is an arrangement of images intended to project the ideal look and feel of the brand. It can incorporate colours, textures, fonts and patterns and is a great way to establish the design flow of your brand. It is also a perfect reference tool to help keep your branding consistent. If you are creating the branding for a client, a mood board is a perfect way to ensure you and your client are both on the same page. Now that you know what a mood board is and why it's used, let's explore how to create one.

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Q&A with Kelly Gibson

In just one year, Kelly Gibson has managed to create Brisbane's most exciting and fun fitness events. Sweat Social is here to shake up your workout routine, offering inspiring events for the body, mind and soul. We interview Kelly in today's Q&A to learn more about Sweat Social and how she managed to create this amazing community in under a year!

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Is Your Website the Best Restaurant on the Busiest Street?

Think of your website like a restaurant. You may serve incredible meals but without a nice ambiance you won't be attracting anywhere near the amount of customers you should be. A great website is the ambiance of your business and a website optimised for SEO is like owning a restaurant on the busiest street in town.

So, let's take a look at this analogy further and how it relates to your website...

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Q&A with Tonia

Throughout this project we got to know Tonia and were very inspired by her mission to help others find their true happiness and achieve success. We knew we had to portray this same feeling through the design of her sites so we integrated a mixture of soft colours with a cheerful splash of bright yellow/gold and used images and fonts that conveyed a positive vibe. 

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5 Questions Every Website Owner Should Ask

Not all websites are created equal. The design, functionality, usability, layout and flow of your website will all have an impact on the amount of traffic your website receives and how much of that traffic you are able to convert into sales for your business. Here are five questions you can ask yourself to help improve the performance of your website…

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Which Social Media Platforms Should My Business Be On?

Social media has changed the way businesses of all sizes communicate with their customers. These platforms allow a business to connect directly with potential customers and start a personal conversation. You can target a specific group of people based on demographics, common interests and online behaviour. This targeted promotion and advertising means you can reach those who are most likely to be interested and do so in a cost effective way. It has completely changed the game of advertising.

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