Posts in Branding
Choosing Your Brand Fonts

Although you might think that people don’t pay much attention to fonts, they have more of a subliminal effect on how customers perceive your overall brand than you might expect. Fonts help shape your overall brand personality by bringing your brand voice to life.

Read More
Choosing your brand colour scheme

While your brand colours may seem like an insignificant detail, they can actually have a big impact on your brand identity. Colour can be a great way to portray emotion and create brand recognition. In fact, colour has been found to increase brand recognition by up to 80 percent.

Read More
How to Create a Logo

Logos are simple, right? They're often just a few letters or a shape. How hard could it possibly be to create a good one? This is a common misconception, however, there is a lot of background work that goes into designing a logo. If you've read our first two posts in the branding series you'll see that first an ideal customer profile should be established as well as a mood board. Even after these two stages are complete, you won't instantly have a concept for your logo. Usually a designer will create dozens of logo concepts and go through several rounds of revisions before selecting their favourite concepts to present to the client.

Read More
How to Create a Mood Board

A mood board is an arrangement of images intended to project the ideal look and feel of the brand. It can incorporate colours, textures, fonts and patterns and is a great way to establish the design flow of your brand. It is also a perfect reference tool to help keep your branding consistent. If you are creating the branding for a client, a mood board is a perfect way to ensure you and your client are both on the same page. Now that you know what a mood board is and why it's used, let's explore how to create one.

Read More