4 Steps to Sell Out Your New Product Launch
Have an upcoming new product launch? Worried it won’t sell?
Lucky for you there are two tools available to all brands that when combined and executed correctly, can generate a huge amount of buzz, maximise launch day sales and continue to increase conversions post sale.
These are - email marketing and social media.
Why do these two tools work so well together?
Social media is crucial for reaching a wide audience and the perfect tool to build a VIP mailing list. Combine this with email campaigns, which allow you to reach your most loyal fans, and you have a winner.
In this blog, we will cover the four critical steps to sell out your new product launch…
Step 1: Build Your VIP Mailing List
The first step to building your VIP mailing list is to create an incentive for people to join. What exclusive benefits will they get for being a part of your VIP mailing list? This could be a free gift, a special discount code, a gift with purchase or exclusive access.
Here’s a tip: make it as easy as possible for your followers to subscribe by regularly posting a link button to your VIP mailing list offers on your social posts and stories.
Step 2: Tease Your Audience to Build Hype
Begin teasing the upcoming product launch on social media platforms and promote the special offer that will only be available to VIP mailing list members.
Post countdown stories prompting people to subscribe for early access. Build anticipation with sneak peeks and hints about the launch.
This step is crucial even after you build a decent subscriber list as it keeps VIP members engaged and excited while keeping the loop open for new followers.
Step 3: Maximise Launch Day Impact
Mapping out a detailed schedule of launch day promotions is important to keep your followers and VIP members in the loop.
Here’s what we recommend:
Email campaign: Have an email campaign go out to your already primed and hyped mailing list letting them know that the sale is now live!
Hot tip - include a time limit around your exclusive offer to drive urgency.
Socials: Post an announcement that the sale is now live and direct your VIP members to check their email for an exclusive offer. Reiterate the time limit to fuel urgency. You can also direct new followers to join your mailing list so that they don’t miss out on the next exclusive offer.
Stories: At the same time show behind-the-scenes stories with live demonstrations, Q&A sessions and orders being packaged and ready to go out. All of this helps build FOMO and hype around the launch.
Step 4: Build Loyalty Beyond Launch
After the VIP sale and the big day, keep showcasing the product launch in dedicated email and social media campaigns.
Here’s how:
Highlight positive reviews
Maintain a sense of urgency by noting limited stock
Emphasise how your product adds value to your audience.
Publish BTS photos and videos to provide an inside look into managing influxes of orders after a big VIP sale.
This strategy allows your brand to sustain momentum and encourage more followers to join the loop for the next release.
Most especially, don’t forget to thank your followers, VIP members, and customers for their support. Make them feel like they are part of a community that appreciates them.
Final Thoughts
A successful sale requires incentivising your VIP mailing list, building hype with consistent updates on social media, mapping out launch day strategies, and keeping the loop open after the big day.
No matter your approach, combining both social media and email marketing efforts can truly host effective sales and drive growth to your business.