Discover all the latest resources, tips and tricks to take your social media content strategy to the next level.
Throughout this project we got to know Tonia and were very inspired by her mission to help others find their true happiness and achieve success. We knew we had to portray this same feeling through the design of her sites so we integrated a mixture of soft colours with a cheerful splash of bright yellow/gold and used images and fonts that conveyed a positive vibe.
Read MoreNot all websites are created equal. The design, functionality, usability, layout and flow of your website will all have an impact on the amount of traffic your website receives and how much of that traffic you are able to convert into sales for your business. Here are five questions you can ask yourself to help improve the performance of your website…
Read MoreSocial media has changed the way businesses of all sizes communicate with their customers. These platforms allow a business to connect directly with potential customers and start a personal conversation. You can target a specific group of people based on demographics, common interests and online behaviour. This targeted promotion and advertising means you can reach those who are most likely to be interested and do so in a cost effective way. It has completely changed the game of advertising.
Read MoreIt seems like everyone is offering SEO services these days and it's causing all sorts of confusion among business owners. What are these people actually offering? Will they be able to boost my search engine ranking? When paying an SEO provider or web designer to boost your SEO, ask them to list the actions they will be taking. If they include all five of the following, you can be sure your SEO will be boosted.
Read MoreNo two businesses are the same. Even those who sell the exact same products or services will be run by different people who have their own personalities and methods for running a business and dealing with customers. Just as all businesses differ, so should all blogs. Your blog should be unique to your business.
Read MoreWhenever we build a new website for a customer, one of the first questions we ask is "will you be needing a blog on your new website?". This question catches most people off guard. Blogging is just not something they have considered. Even those who have considered adding a blog to their website usually haven't gone ahead with it for various reasons.
Read MoreChoosing the right images for your website is one of the most important steps when designing a website that your clients immediately connect with. Unfortunately, too many business websites don't choose the right images.
Read MoreIn this post, we'll look at ways you can grow your mailing list over time. After all, what good is a mailing list if you're not getting people to sign up to it? Before we go the into what we recommend for growing a mailing list, you must first ask the all important question…
Read MoreThe most important thing to remember is that someone on your mailing list already knows what you sell and didn't sign up to your list to have your offerings pushed at them. If all you do is push sales in your emails, your email open-rate and your list size will shrink as the subscribers start ignoring your emails, or worse, they unsubscribe.
Read MoreWhat happens when someone visits your website to have a quick look at what you offer, but they are not ready to purchase just yet? More specifically, what options do you provide people in the awareness and information gathering stage of the buying cycle?
Read MoreBefore we look at answering this question, let's assume the following definitions for assets and liabilities
Asset: Something that puts more money into your pocket than it takes out
Liability: Something that takes more money out of your pocket than it puts in
So, where does your website fit into this?
This is a question many small business owners ask. Although a well-designed and attractive website can be a powerful marketing tool, it needs to have the answers your customers are looking for or it just won't convert interested visitors into customers. Here are some key points we've put together to help you communicate to your potential customers just why your business is the right choice for them.
Read MoreSpeaking to a web designer can sometimes sound like they are speaking a foreign language! At Splash Web Design we always try to communicate in terms that anyone can understand. However, occasionally some lingo can slip through. That's why we've put together the following glossary of terms to help you out.
Read MoreYour website is often the first contact a potential customer has with your business and lets them know what your business is all about. A great website will leave the visitor feeling assured that your business is the real deal. A poor website will mean you have a good chance of losing a potential customer forever. It really is that important! Here are 5 essential elements of a great website that converts more leads into sales.
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